How NYC's Premier Ski Brand Carved New Trails with Checkout.
2.4Clicks to Conversion
Bring commerce to where their community is.
Soho Ski Club has been taking the right steps to grow their social audience, but they were having a hard time converting those followers into shoppers. It was important to make this shopping experience as seamless as possible.
Experts in bringing the slope to the city, Soho Ski Club leveraged Dispatch’s Distributed Checkout product when selling their latest run of SSC OG Baseball Hat to shoppers on Instagram.
Soho Ski Club didn't want to take on any new commerce tools that would make their life more complicated and required inventory syncing, siloed data, etc.
“Before a drop, we spend weeks telling the product story on social to get the community excited; so when it comes to executing the commerce experience for a limited edition drop or staple piece, we want the shopping experience to be simple.”Hans HowellCEO at Soho Ski Club
Dispatch's ad landing page is optimized to keep the “Buy Now” CTA in the viewport of the consumers device at all times while offering the ability to learn more about the product via multiple product image and details. Payment methods are shown to the user in order of most likely to be used based on device, shopper age, and price point.
Soho Ski Club ran a 30-day Instagram advertising campaign leveraging feed, discover and story ads to find interested consumers. In a classic A/B test framework, half of the ads drove consumers to their Shopify store and half drove traffic to the Dispatch Ad Landing Page for their product.
Checkout by Dispatch outperformed Shopify.
Hans was right - users knew exactly what they wanted.
Integration was complete in less than 90 seconds.
Soho Ski Club downloaded the Dispatch App in Shopify, selected to products they wanted to add, and exported the code snippets.
- Order Syncing -> None
- Payment Bridges -> None
- Customer Data Gaps -> Zero
2.4Clicks to Conversion
50sConverting Session Time
“I was genuinely delighted to discover that getting started with Dispatch was as effortless as their team had promised. This campaign saw more engagement than any paid campaign we had run previously. Dispatch’s optimized PDP product made it as simple as a 3-taps for consumers to from interested to owners of the SSC OG Hat.”Hans HowellCEO at Soho Ski Club